Taking Back Our Digital Lives

About Me

I’m Ashley Eleftheriou, a technology entrepreneur and advocate for ethical design and consumer protection. For more than 15 years, I’ve worked in the technology industry, with a background in law and psychology that has shaped my interest in the relationship between technology, human behavior, and public policy.

Throughout my career, I’ve worked across accessibility and consumer technology, while advocating for ethical design, fair business practices, and greater accountability in the technology industry. From developing products that improve people’s lives to challenging Apple’s App Store practices through an antitrust lawsuit, my work has increasingly centered on a belief that innovation should serve people, not come at their expense.

I believe technology has extraordinary potential to improve our lives. But I’ve also seen how commercial incentives can conflict with the interests of consumers, particularly when companies use their understanding of human psychology to influence behavior, capture attention, and encourage consumption. As technology becomes more deeply embedded in our lives, these questions extend beyond individual products to the broader impact on our autonomy, well-being, and society.

Through Taking Back Our Digital Lives, I explore the science, psychology, and ethics behind the technologies shaping our everyday experiences. My work focuses on understanding these influences, advocating for greater corporate responsibility, and empowering people to make informed choices. I’m particularly passionate about protecting children and vulnerable consumers, who deserve technology designed with their well-being in mind.

I also believe advocacy should lead to meaningful solutions. Through tools like App Safety Check, I’m hoping to make it easier for consumers to recognize manipulative design, understand potential risks, and make more informed decisions about the technology they use.

Ultimately, I believe we should expect more from the technology industry. Innovation, commercial success, and ethical responsibility are not mutually exclusive. We can build extraordinary products without exploiting the people who use them.

Technology should amplify our humanity, not replace it.